WTS: New Name, Identity, and Web Site; Growing High-tech Company Builds Its Brand Step by Step With Methodologie

SEATTLE, Mar 26, 2002 (BUSINESS WIRE) -- For many companies today, developing a brand is an extensive and expensive undertaking that is easily put off until economically better times.

WTS, Inc., previously known as World Technology Services, is an application service provider (ASP) focused solely on hosting J.D. Edwards enterprise solutions. The growing company partnered with Methodologie, a strategic design and brand development firm, to begin building its brand step by step. The process began with updating the company's brand strategy and positioning, which resulted in a name change as well as a new identity and Web site.

"During the research portion of the project, we realized that key customers and partners already referred to the company as WTS, so it was natural to embrace where the brand equity lived," said Mary Weisnewski, vice president strategy and planning for Methodologie. "Changing the name opened up a variety of opportunities for WTS including the new identity. The decision to implement the brand on the Web site now was natural, as it is a major point of entry for many WTS prospects."

The new WTS identity and Web site are reflective of the brand development and positioning work completed early on in the process. The creative driver of unite was used in developing the identity. The typeface and colors are reflective of the stability and security WTS offers its clients, an essential benefit for an ASP.

"The best thing to come out of this brand process was the clear and consistent messages. Methodologie worked with us to develop and then implement the messages throughout our communications," said Ward Quarles, Director of Marketing for WTS. "Methodologie took our marketing communications skills to a higher level and the reaction from customers and partners is very positive."

WTS plans to continue to implement its brand through additional marketing activities that will clearly differentiate it from its competition, including updated corporate sales and marketing collateral, a new trade show booth, and focused target marketing to those prospects that would receive value from the ASP services offered by WTS.

To view the new WTS identity and Web site, please visit www.wts.com. Additional brand and design work completed by Methodologie can be seen at www.methodologie.com.

    About Methodologie

Methodologie is a strategic design firm that brings brands to life by creating compelling print and digital communications. We offer complete creative services including brand strategy, graphic design, interactive design, and event creation. The firm employs 35 professionals who work for regional and national clients including AT&T Wireless, Robert Mondavi, Washington Mutual, Microsoft, EMC, and Immunex. Additional information and portfolio samples can be viewed at www.methodologie.com.

    About WTS

WTS, the first application service provider (ASP) to host J.D. Edwards, focuses solely on hosting J.D. Edwards enterprise solutions and complementary products. WTS provides personalized systems for J.D. Edwards OneWorld, WorldSoftware, and co-existence applications. Our customers benefit from an industry-proven solution that increases efficiency, enables business and technology change, and reduces IT risk. Founded in 1997, WTS is a privately held corporation, with headquarters in Seattle, Washington. For more information, contact the company by calling 877/987-7253 or visiting www.wts.com.

CONTACT:          Methodologie
                  Rhia Siegle, 206/623-1044
                  rhias@methodologie.com

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